The Denver Ad Club Presents

They don’t care how big your budget was or how many synergistic pieces your integrated campaign had. They don’t care if you got an A-List director to shoot the spot or a movie star to do the VO. These guys know what a bad idea looks like and they will treat it accordingly. On the other hand, they pretty much love a good idea, even if that’s something as simple as a logo. That's how these guys got to be these guys. And that's why we created The Fifty in the first place, to showcase your best ideas.

Call For Entries Video

WHAT IS THE FIFTY?

The Fifty does what every advertising show on Earth tries to do. Celebrate the good idea. Big. Small. Integrated. Traditional. Advertising. PR. Self-promotion. There are no categories here. It is media-neutral. And partial to smart thinking.

The Fifty is not a trophy.
That’s what makes it awesome. Because a trophy is meaningless. The Fifty is pure. Just the best ideas, judged by some of the best minds in advertising.

Our judges will be names you’ve heard of. Architects of campaigns you know. And for once, they’ll be fawning all over your ideas, instead of vice versa.

The Fifty is not small.
And since we’re only picking fifty pure ideas, you can be sure they are elite. Anyone can display a trophy. But who can say they’ve had one of the fifty best ideas of 2012?

Directions

Write a 50-to-150 word description of your idea in a Word document.
Decide which execution or executions best represent your idea. You could choose a single piece. Or up to 10 executions in an integrated campaign.
Optimize the executions you want to submit with your idea according to the specs below.
Put all the executions in a single folder with your Word document.
Title the folder with the name of your agency and a number. (For instance, the second entry from TDA would be tiltled "TDA1.")
Repeat this process for as many ideas as you want to submit to the Denver 50.
Burn all your folders to CD-ROM or DVD.

Make checks payable to Ad Club Denver for the appropriate amount. See fee schedule below.

Entries must be submitted by 6:00 p.m. on November 2, 2012.

You can FTP your work to us with the following settings:

Host:   ftp://ftp.vladimirjones.com/Denver50_2012
User:   FTPU
Pass:   Vjones

Deliver your disc (or discs) and check to:

DOWNTOWN - WEISE
1245 E. Colfax Ave. Suite 200
Denver, CO 80218
Business Hours: 9am - 5pm / M-F
303.910.2079

SOUTH - VLADIMIR JONES
677 S. Colorado Blvd. Suite 200
Denver, CO 80246
Business Hours: 8am – 5pm / M-F
970.215.7138

BOULDER - VERMILLION
3055 Center Green Drive
Boulder, CO 80301
Business Hours: 9am - 6pm / M-F

Let's keep this simple, shall we?

Entries must be submitted by 6:00 p.m. on November 2, 2012.
Each entry can include one to 10 pieces that represent the idea.
- $125 per entry for members.
- $250 per entry for nonmembers.
- $350 for one entry + membership (savings of $25)
- $25 for student work entry
Register / Pay Entry Become a Member now

*Each additional entry will be at the members' level of $100.

The idea must have been created in Colorado.

The idea must have debuted publicly between 8/30/11 and 10/1/12.

Both Ad Club Denver members and non-members are eligible.

You cannot submit any piece more than once. For instance, do not submit campaign and then one-offs of that campaign.

Option 1 - Compose a two-minute (or less) slideshow or video about your idea. You can include photos, videos, a voiceover, or whatever you want along with the elements of your idea. This is how they do the Titanium Lions at Cannes. For examples, see canneslionslive.com/titanium

Option 2 - Follow the instructions below.

Print ad, editorial layout, outdoor, logo, poster or other printed piece: Convert your file into a .jpg or .gif. Make it fit within 900x600 pixel space. The total file size must not exceed 1Mb.

Video, animation or commercial: Create a 320x240 .flv file. Compress the video at 400Kbps and the audio at 96Kbps. If you'd like to submit a .mov, make sure it is 320x240 and no larger than 4Mb.

Website, microsite or mobile: Your site must be hosted somewhere for it to be judged. Submit a link to the site. If you choose, you can also submit a screencapture of your idea to demonstrate a key detail, following the requirements for a print ad or poster.

Web banners or rich media: Send us your .swf, .gif or jpg no larger than 4Mb. If you feel it must be seen in context, you can submit a screencapture.

Event, signage, packaging, 3-D piece, environmental or guerrilla activity: Take a photo and then follow the requirements for a print/poster idea. Or take a movie and follow the requirements for a video/spot.

Radio spot or audio track: Submit an .mp3. File size must not exceed 2Mb.

Something else: Write an explanation in a Word doc and add it to your folder. Be as clear as possible. Include a photo if you like.